Siraj M. Kapasi leads the Company’s Business Operations and lays down Company Directives. His focus is on Sales and Customer Relationships, Product Diversification, Supply Chain Management, Profitability and Company Growth. A firm believer of people empowerment and transparency, he steers the Executive Teams to work in tandem setting goals of excellence.

Siraj has 38 years of experience in the apparel world, an indomitable entrepreneurial spirit, and a fierce drive to make it happen. He has been with Atraco since the inception of the Company and instrumental in expanding operations in Africa. He nurtures company relationships with business partners and is committed to Sustainability. An advocate of perpetual change and to stay ahead of the curve, Siraj has successfully navigated the Company through diverse challenges over the years as International Markets respond to geo-economic pressures.